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Market offering 256


 
Modulekode BEM 256
Kwalifikasie Undergraduate
Fakulteit Faculty of Economic and Management Sciences
Module-inhoud

*Only available to BCom (Marketing Management) students.
Integrated practical project: The development of a market offering.
New product/service development variables influencing new offerings to the market, product/service concept generation, identification of opportunities, evaluating the feasibility of a new product/service concept, pricing a new market offering, the development of a distribution strategy for a new market offering.
Modulekrediete 16.00
NQF Level 06
Prerequisites BEM 120 GS; Only for BCom (Marketing Management) students
Contact time 2 lectures per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 2
Die inligting wat hier verskyn, is onderhewig aan verandering en kan na die publikasie van hierdie inligting gewysig word.. Die Algemene Regulasies (G Regulasies) is op alle fakulteite van die Universiteit van Pretoria van toepassing. Dit word vereis dat elke student volkome vertroud met hierdie regulasies sowel as met die inligting vervat in die Algemene Reëls sal wees. Onkunde betrefffende hierdie regulasies en reels sal nie as ‘n verskoning by oortreding daarvan aangebied kan word nie.

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